Sweet Riot

Rebranding

Sweet Riot its a chocolate company based out of New York 

The Problem

The current branding and marketing practices for Sweet Riot Chocolates are far away from their brand values and mission. This obstacle can prevent new consumers from reaching the product.  

The Solution

Completely rebrand the look, feel, and marketing strategies that cater to their current needs and expectations from consumers. Sweet Riot is a brand that deeply care about ethical business practices, that said, they only offer products that are Organic and use Fair Trade raw ingredients. They are the Revolution of sweets. They gotta act like it. The new logo and overall design of their products will reflect their values in a more direct way, allowing consumers to understand what they are buying and feel good about their choice. 

The Logo 

The logo redesign was inspired by the company's revel attitude against following "the norm" of buying cheap raw ingredients from questionable sources to sell cheap products. Instead the make sure that these raw ingredients come from certified organic farms that treat farmers with respect and offer them a good quality of life. They are making a food revolution. they should look like they are not going to let anything stand in their way.  

Stationary

To keep the same revolutionary feel that could translate to every single Sweet Riot object, it was decided to ad a riot pattern for watermarks and business cards. This catalog of office materials can translate that Sweet Riot means business. 

Shipping

Most chocolates are sold online and are shipped to consumers to their doorstep. it is important for the brand to maintain an image of themselves even before they consume the sweet deliciousness. First impressions are always important. 

Packaging

The chocolates themselves have to be wrapped in the mission of the company. The design must be follow the aesthetic of the look and feel of the rebranding. This is why the package was created to have a very clean look with very minimalistic detail and playful type. It invites the curiosity of the consumer to try it out and come for more. 

Advertising Solutions

The main purpose of the campaign will targeted to people ages 25-45 who are mid to high income earners and who those who enjoy the good things in life while also making the world a better place. These individuals understand the importance of consuming products that come form a responsible source. 

the strategy behind the campaign is to get consumers to buy Sweet Riot organic fair trade chocolates by enhancing the values behind a revolution. 

What do you riot for?

Creative Director: Felipe Martinez