Starbucks
Consciously Convenient
The Problem
Starbucks presented us with two key challenges.
- Most consumers believe that Starbucks food is mostly baked goods.
- People believe that Starbucks food products are not as good as their coffee products.
The Insight
If consumers knew Starbucks provides convenience when it comes to saving time, money, and the environment, they would more likely get food with their coffee. After all, it is one less thing to worry about.
The solution
To create a campaign where Starbucks can remind the consumers that the convenience of buying food with their food comes with the reward of knowing that not only they saved time and money, but also helped saved the environment.
Strategy: Madeline Buchel
Research: Tedi Todorova
Copy: Dominic Johns
Art Direction: Felipe Martinez