Snapple + AAF

District Winners

The Ask

-Heartland: Grow heavy user purchase frequency from 9x to 10x per year

-Non-Heartland: Grow light user purchase frequency from 1x to 3x per year

-Grow brand relevance and top-of-mind awareness by shifting what we say, who we say it to, and how we say it.

Key Findings

Based on extensive primary research, we boiled down obstacles that Snapple will faces in the coming years. By attacking these three issues, Snapple will be able to remain relevant and engage the target audience in an ever-changing and dynamic environment to achieve it goals.