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Problem

How to introduce a German Power Tool company to the US market?

Idea

Let’s partner up with a soccer team with a huge hispanic fan base.

Introducing

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LAFC-Jersey Redesign

Experiential/PR

Meet Olly, LAFC’s Flacon Mascot

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A Celebration of Flight

LAFC’s matchday ritual. One falcon will be chosen for a pregame flight at center pitch - hunting a lure of our opponent’s crest.

THE BIG IDEA

What if we have Olly the flacon make his landing in one of FLEX’s PowerTools?

Concept

Podium and Falcon Training

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Promo Shoot At The Banc of California Stadium

OOH LA Campaign

Concept

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In the street of LA

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CD - Shane Valdez

SR. AD - Felipe Martinez